In the world of business development and branding, going digital is all the buzz. So just what’s digital marketing and how can we this to grow our businesses?

Digital Marketing Defined

Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, in the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs or symptoms. Essentially any marketing media that is delivered electronically is considered digital marketing and advertising.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing past the online marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to plug in to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising most often has a digital marketing connection.

Why the main focus on Digital Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a goal for the digital marketing organisation. Most digital media, including websites, social media and mobile advertising is a lot easier to than traditional marketing media such as print marketing or advertising.

For business owners, great shape of digital advertising can be low final price. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are there for businesses just about any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new marketing.

For consumers, the fast pace of life makes digital advertising a necessity. When consumers visit need of products and services, gone would be the days of thumbing through a phonebook discover them. Now, we take out our cellular devices or stop by our computers for answers – and find them fast.

Digital Marketing 2020

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Posted on:
July 14, 2019